SUCCESS STORY:
Hoteles
Urbanos N
ABOUT THE PROJECT:
When Hoteles Urbanos N came to us looking for help with their branding, we knew we had our work cut out for us. With multiple properties to consider, we needed to develop a cohesive visual identity that would tie everything together while still allowing each hotel to shine.
We developed a visual identity that unifies the brand with a unique symbol. We created a custom color palette, typography system, and visual elements that could be used across a variety of media, including stationery, digital marketing materials, and others.
Visual Identity Manual
To ensure that the brand remained consistent across all touchpoints, we also developed a comprehensive visual identity manual that outlined guidelines for everything from logo usage to color combinations. It helps to set the way forward to maintain a unified and coherent brand.
Looking to shine
Our work with Hoteles Urbanos N demonstrates the importance of visual identity in the hospitality industry. By developing a comprehensive visual identity that reflected the personality and values of the group and creating a unified brand, we were able to help the them stand out from the competition and create a memorable experience for guests.
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