Bold visions, unforgettable stories
Expertise and Creativity
Oscar Mata is the creative and design leader at Pictorica. He has over 7 years of experience in design, branding strategies, and leading creative teams. He has successfully worked with multinational brands in Latin America, the United States, Spain and Israel.
He has won design competitions such as the Indio Beer Label Contest for its 120th anniversary and the Alliance Française Poster Contest, showcasing his work in France. He has also collaborated with brands such as Danone, INE, Skechers, and Siemens. He is passionate about giving essence and personality to brands, and generating value through creativity.
Lorena Mora is the marketing strategy leader at Pictorica. She has over 10 years of experience in brand development, product launch, strategy, and end-to-end workflow creation and evaluation. She has worked in industries including Fintech, Telecom, Hospitality, Logistics, and Manufacturing, both B2C and B2B.
Lorena has an MBA with a specialization in Marketing, she is passionate about data and creating value for her clients with clear processes at every stage of the project. Her experience has led her to manage international teams in Latin America and the United States.
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