SUCCESS STORY:
DGR Insurance
ABOUT THE PROJECT:
Insurance is one of the top priorities for anyone seeking peace of mind. DGR is an insurance and policies broker offering its clients first-class services in Mexico. We redesigned their visual identity, highlighting essential aspects of the brand, like trust, efficiency, and professionalism.
Positioning
Statement
WHAT
The only professional insurance agency
HOW
that creates customized offers according to economic possibilities
WHO
for young adults
WHERE
in the Queretaro metropolitan area
WHY
Looking for certainty of their futures with a trustworthy agency
WHEN
in an era of uncertainty of the future.
Pictorica designed the visual identity (logo, colors, and typography), website, and stationery for DGR. They successfully reflected the essence of the company in all the materials and helped us to build trust and identification with our clients.
– David García, General Manager DGR Seguros
The perfect element
We were looking to define a very simple and representative element for the logo, which would allow us to apply it in different ways and create more complex concepts within the visual identity and build a graphic system.
The graphic system
Once the graphic system was defined, we applied it consistently across different uses and stationery for DGR, including the website, letterhead, electronic signatures, business cards, and digital and printed promotional materials.
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