SUCCESS STORY:
Vesica Tulum
ABOUT THE PROJECT:
The visual identity design for Vesica Tulum was carefully crafted to reflect the unique essence of Tulum cenotes and the club’s commitment to sustainable and eco-friendly practices. The emblem features a combination of organic shapes and earthy colors, evoking the beauty and natural environment of Tulum and the mysticism behind the natural habitat. The logo instantly stands out and captures the attention of potential guests, establishing a strong and recognizable brand image.
Identity manual
The identity manual for Vesica defines the visual language, typography, color palette, and design elements that make up the brand. This comprehensive guide ensures consistency in all marketing materials, from business cards to brochures, and reinforces the brand’s visual identity.
Brand collaterals
Vesica leveraged the power of its new visual identity across a range of brand collaterals, including brochures, business cards, and presentations. The consistent use of the logo, color palette, and typography created a harmonious look and feel, reinforcing the brand’s image and message. These materials not only serve as promotional tools but also provide guests with a lasting impression of the hotel’s eco-friendly and sustainable philosophy.
Digital Presence
Vesica’s digital presence was also updated to reflect the new visual identity, with the logo and design elements prominently featured on social media platforms. The strong and consistent visual identity makes it easier for potential guests to find and connect with Vesica online. The hotel’s online presence now accurately reflects the brand’s essence and values, making a lasting impression on all who visit.
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